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Open To Using a Map – How to Learn from the Wisdom of Others #408

Do you know where you’re going? Do you have a destination in mind? Do you have an agenda that you follow for each sales call? Or do you wing it and hope for the best?    Great sellers are great students! They learn from master sellers and people who have deep experience. These seasoned sellers have maps to guide newbies, and that’s the topic for today.

Today’s Chapter –   Emerging Markets

The Master Seller
doesn’t teach sales
as much as show sales

When sellers think they know all the answers
they are difficult to guide
When they know they are in uncharted waters
they are open to a map.

If you desire to become a Master Seller
avoid being a know it all
Straight forward honesty is the sure route.

Be content with making solid sales,
Knowing closed deals are a win
for buyer and seller alike.

Today’s  Story 

After the end of a sales call Pat pulled Chris aside.  

“Why did you say all that stuff about the competition?”

“I wasn’t sure what to do,” conceded Chris. “I didn’t have a clear answer what to say so I tried to say the right thing” 

“You mean BS like an authority, right?” responded Pat,” you know we have SOPs and scripts that address this very topic. Take time to study them. Trust that we’ve mapped out the right direction to take the conversation. We have a lot of practice with prospects, we know how best to help and have documented it for you and others. Don’t hesitate to learn from the wisdom of others”

Take Action Quote

John Heywood wrote in the year 1546: “A man may well bring a horse to the water, but he can not make hym drynke without he will.”

Or in other words… You can lead a horse to water, but you can’t make them drink.

The same is true when it comes to sales coaching. You can help others learn selling, but you can’t make them take your advice. Only the student can take action. If you’re given a map, use it! Don’t get lost in the wilderness

How To Find The Tao Te Ching of Sales

Many years ago I authored a thrice a week blog titled the “Tao Te Ching of Sales“.   It based on a book of poems titled the “Tao Te Ching” by the Chinese philosopher Lao Tze. It dives into non-pushy sales based on the teaching of Wu Wei “non-doing”.  You can learn more here:

• • This is the link to the blog; https://taotechingofsales.com/
  • This is the Tao Te Ching translated to English
  • Sign up for Vidyard free account today by going to vidyard.com/babble.

This is a production of Habanero Media 

Thank Our Sponsor Vidyard

Vidyard is an easy-to-use yet powerful video solution that makes it simple to create videos, host them ad-free, share them with others, and track their performance. Whether you’re recording a video for one person or sharing it with the world —– on your website —-, it’s easy to manage your video content. Vidyard’s solution is built for business, with robust analytics, integrations with top enterprise tools,  and customization options that answer businesses’ unique needs

Sign up for Vidyard free account today by going to vidyard.com/babble. Start using Vidyard completely free and as a bonus get their State of Virtual Selling Report!

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

• Spotify
• iTunes
• Stitcher
• Player FM
• Spreaker
• The SalesBabble.com website    click the player above on this page!

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

Emerging Markets – How to Stay Competitive #407

Consider your first cell phone and what an innovation and game changer it was from the wired house phone. But in relation to the phone in your pocket right now, that old phone has no more value than a brick. This is the way innovation works. The marketplace is in continual flux which creates a challenge for sellers and the products they represent.

Today’s Chapter –   Emerging Markets

As the seasons change
So does the market
Both creating and destroying opportunities
Revealing new problems and challenges.
Like water seeking its own level
The market seeks balance.

Today’s solutions are tomorrow’s problems
The master seller is awake to possibility.

Today’s  Story 

Chris returned to the office after working a three day conference. Pat asked “What did you learn at the tradeshow. What’s hot? What’s not? You’re the face of the company, what’s the next product we should be rolling out?”   

“I don’t really know” said Chris “all I did was stay at the booth and try to get more leads, they SR123  product, is the best on the market, we don’t have any competition!” 

“The SR123 is going to be next month’s problem” Said Pat. “today’s solutions are tomorrow’s problems. We had better find a new innovation or we’re going to get behind the competition.  Markets change, if we don’t change with them, we will perish”.

Take Action Quote

The market space is constantly changing and evolving. According to Milton Friedman, “The most important single central fact about a free market is that no exchange takes place unless both parties benefit.”

Sales people live in the same space as their customers. They are the first to know what’s next on the horizon. Integrate the sentiments of your customers, into yourself, and you will know how to advise your company, like a river, always moving, always in flux.  To quote the Greek philosopher Herecletis, “the only thing that remains the same is change”

How To Find The Tao Te Ching of Sales

Many years ago I authored a thrice a week blog titled the “Tao Te Ching of Sales“.   It based on a book of poems titled the “Tao Te Ching” by the Chinese philosopher Lao Tze. It dives into non-pushy sales based on the teaching of Wu Wei “non-doing”.  You can learn more here:

• • This is the link to the blog; https://taotechingofsales.com/
  • This is the Tao Te Ching translated to English
  • Sign up for Vidyard free account today by going to vidyard.com/babble.

This is a production of Habanero Media 

Thank Our Sponsor Vidyard

Vidyard is an easy-to-use yet powerful video solution that makes it simple to create videos, host them ad-free, share them with others, and track their performance. Whether you’re recording a video for one person or sharing it with the world —– on your website —-, it’s easy to manage your video content. Vidyard’s solution is built for business, with robust analytics, integrations with top enterprise tools,  and customization options that answer businesses’ unique needs

Sign up for Vidyard free account today by going to vidyard.com/babble. Start using Vidyard completely free and as a bonus get their State of Virtual Selling Report!

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

• Spotify
• iTunes
• Stitcher
• Player FM
• Spreaker
• The SalesBabble.com website    click the player above on this page!