How Shane Snipe Won Multimillion Dollar Success #305

In this episode we meet my good friend Shane Snipe. Shane is a mechanical engineer turned account executive. Shane is the proverbial, non-seller, seller. We both work out of the Fox.Build Makerspace and often talk about the struggles of selling technology. Recently he shared with me a couple true stories of multimillion dollar success he had in 2019. Once hearing these tales, I knew I had to have him visit and spin these stories on Sales Babble.

A Selling Story

Shane shared two stories: one a referral experience from a past client and the second a prospecting campaign at a trade show. The highlights include:

- Past client references are gold
- Use case studies (tell stories) to generate curiosity
- When clients sing your praises, don’t butt in, let them talk and talk and talk
- Chat up everybody at a conference, you never know where it will lead
- It may take many connections and steps to get to the decision maker
- Do your homework before leaving for a conference
- Do your homework before meeting a new prospect (he shares a Tesla story)

Take Action Advice

Lastly, Shane recommends that you take care of customers like family. Sometimes they are going to call you out of hours. Sometimes it’s going to seem like a impostion. But be patient, listen and do what’s best for them. In time this good karma will pay off with multimillion dollar success.

How To Find Shane Snipe

This is Shane on LinkedIn.

We work out of the Fox.Build Makerspace. You can find all of their programs an events on Meetup.com

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Past Episodes with True Stories

Here are past episode that share multimillion dollar success from our guests.

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