Harry Mazier Sales Babble
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Story Selling with Harry Maziar #276

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Story Selling with Harry Maziar #276

Harry Mazier Sales BabbleHarry Maziar is the author of the new book Story Selling: Sage Advice and Common Sense About Sales and Success.   This book is a passion project aligned with Harry’s mission of inspiring and empowering sale teams and others to pursue their purpose in life.   Harry served as President of Zep Manufacturing Company, a division of National Service Industries,  inspiring his sales team with a newsletter containing Harry’s Helpful Hints. In this episode Pat pulls up a chair to listen to Harry share stories, quips and insights on story selling.

Harry’s Helpful Hints

Harry believes that talking is sharing, listening is caring. Many deals are quashed by sellers talking too much.  In his job as president, Harry had a newsletter with a section titled Harry’s Helpful Hints. Some examples include:

    • There is mighty big difference between good sound reasons and reasons that sound  good.
    • I must do something that will always solve more problems, rather than  saying “something must be done”.
    • The best place to find a helping hand, is at the end of your arm.
    • There aren’t enough crutches for all the lame excuses.
    • People that don’t get carried away, should be
    • The best rules of success won’t work, unless you do

What Makes For a Good Story

A bad story is like a bad joke. It will fall flat. If the story is methodical and mechanical it will not work.  A great sales story must be persuading and influencing, The communication must be crystal clear, as well as engaging with a point the customer can relate.

We then let Harry read some stories. Once upon  a time ……

    1. Just because it’s common sense, doesn’t make it common practice
    2. University of Florida telegram
    3. You never get rewarded for things you intend to do

Bottom line: effective selling is not hard closing, but listening and building relationships.

Take Action

Take a daily accounting of what’s working and not working in your life, set goals and work on them.

How To Find Harry Maziar

Harry’s email is harrymaziar @ gmail.com
His phone is 404-853-1063

This is the book Story Selling: Sage Advice and Common Sense About Sales and Success.

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