Rob and Kennedy Email Marketing Sales Babble
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Email Marketing Salesmanship with Rob and Kennedy #316

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Email Marketing Salesmanship with Rob and Kennedy #316

Rob and Kennedy Email Marketing Sales BabbleIn this episode we meet Rob and Kennedy of the Email Marketing Show podcast. One continual challenge sales professionals face is to remember to follow up with qualified prospects.  Today Rob and Kennedy  share practical advice on ways to automate an email marketing sales follow up process and how to never let a warm lead go cold.

Why Follow Up is Important

It takes tremendous effort to hunt down a qualified prospect, however its work that has a special satisfaction. Once a prospect gets to know you, they are far more likely to convert into a customer. However this takes time and unfortunately the follow up process lacks the excitement of the hunt.

Consider the possibility of automating that follow up. With each step you  advance the prospect a little bit towards the won deal stage. You never have to worry about it. It all happens on it’s own. So how would you do this?

Create a system based on the follow up conversation you’ve had with one client. Look at the emails and see how they are authentic and focused. Don’t send newsletter emails, instead emails that give the illusion you individually emailed them. Use the real dialogue with a prospect as a framework.

Often sellers struggle with what to say in an email. Consider a broad range of topics related to your product/service:

    • a case story
    • testimonial
    • new release/version of the product/service
    • industry news
    • detailed look at one benefit
    • detailed discussion on a common objection

Each email should add value.

Never repeat the same email e.g “just following up to see if there is anything else I can do to help”.  Asking if you can help is OK, yet don’t squander an opportunity. Each mail warrants further information on some topic. Always, add value.

How To Find Rob and Kennedy

To connect with Rob and Kennedy, you can find their survey platform: www.ResponseSuite.com
Their blog: EmailMarketingHeroes.com
You can find them on social media:
Twitter: @robandkennedy
Instagram: @robandkennedy
Get better email marketing by listening to The Email Marketing Show. www.TheEmailMarkeingShow.com

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Past Episodes Using Tools for Prospecting

Sales Consulting To Grow Your Business

Pat helps businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

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Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales.

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