Nimble Social Sales and Marketing with Jon Ferrara #238

Jon Ferrara believes the more people you can help grow, the more you grow. It’s one of the reasons he pioneered contact management and CRM with GoldMine in the 90’s, a company he sold for $125 million, and then he came back to invent the Nimble social CRM for nimble social sales and marketing.

Jon’s core values include building products that help others achieve their

passion,
plan,
purpose

to drive success. Don’t rely on your company to build your network. You own that. In this episode we learn how.

Sustainable Garden

Establish an identity in places where your prospects congregate. Share content often and talk about how they can personally grow. People buy a better version of themselves. Be that version and they will see you as an expert. Don’t talk about you, talk about them. People are going to hire you based on your network. So, make sure and take good care of your personal CRM.

How To Stand Out

The more digital we get, the more human we need to be. You can get past traditional social sales and marketing by picking up the phone and sending handwritten notes.

5 Fs of Life

This list shows how you get connected and stay connect. Talk about these topics to find the softer side and deeper connection with others.

Family
Friends
Food
Fun
Fellowship

5 Es of Social Selling

Use this list to build your brand and stand out from the crowd:

Educate
Enchant
Engage
Embrace
Empower

The more people you grow, the more you grow – Zig Ziglar

Take Action Today

Sales is the new Service. Service is the new sales.

How To Find Jon Ferrara

To connect with Jon here are the links for nimble social sales and marketing mentioned in the podcast.
This is Jon on LinkedIn and on Twitter

The CRM we spoke about is Nimble.com and you can email Jon at jon @ nimble.com

After the Two Week free trial use the discount code jon40 (40% off)

We are both fans of Hardcore History with Dan Carlin