7 LinkedIn Strategies for Generating Qualified Leads with Janis Pettit
If you’re running out of leads, this week’s episode is exactly what you need. Janis Pettit is an expert on the new LinkedIn interface. Today we dig in and uncover 7 LinkedIn strategies for generating qualified leads. Janis takes us from setting up your profile, finding prospects, connecting, engaging, moving them to a webinar presentation and on your email list. Not only does this work, but you can do the same thing on Facebook . Of course this assumes that’s where you’re prospect hang out! Stop the cold cold calling and start leveraging social media today!
Lead Generation Today
When it comes to B2B sales and marketing, LinkedIn is the bomb. 41% millionaires are on LinkedIn with the average income at $75K. Members of LinkedIn are buyers. Janis gave us 7 strategies to turn those buyers, into prospects.
- Make sure your LinkedIn profiles clearly states who your are. Only focus on people who have issues that you can provide solutions.
- Identify your ideal prospect, find them using advanced search, send a note to connect. Expect 40% will accept. Once they accept, engage them in a conversation and ask a strategic question.
- Keep track of your messaging in your CRM. This engagement can take weeks per prospect. Stay organized and follow up.
- Find active groups and become visible by offering valuable content. Janis gave an example of an eBook she authored. Cross post on your “status update” on LinkedIn.
- When people view your status update, reach out to them and connect.
- Create a high converting funnel, get their email and place it on an email list. From that list offer webinars to engage and convert them into clients.
- Work on it 30 minutes a day
Facebook for Prospecting
The above process can be used on Facebook too. It’s all dependent on the market niche you serve. If you’re interested in:
- small businesses
How to Find Janis Pettit
Janis can be found at her company Small Business, Big Results
Get a free copy of her eBook “How to Get More Business Leads From The New LinkedIn” to LinkedIn Strategies for Generating Qualified Leads
Slidebean Examples Created for Sales Babble
As I mentioned here are couple slide decks that I created for two Sales Babble presentations. Enjoy!
There are many past episodes on social selling, lead generation, and prospecting. Listen today!
- How To Generate Leads with Relationship Selling with Michael Ross
- Take Command of the New LinkedIn User Interface with Brynne Tillman #151
- Myths on Social Selling with Mark Hunter #142
- How to Power Prospect with LinkedIn Groups with Liam Austin #135
- How To Be An Awesome Sales Professional with Thomas Ellis #102
- How To Generate Sales Leads Using LinkedIn, Facebook and Twitter
- 7 Habits of Highly Successful LinkedIn Users with Dennis Brown