Shawnna Donovan Sales Babble
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Great Sales is Matchmaking with Top 1% Agent Shawnna Donovan #313

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Great Sales is Matchmaking with Top 1% Agent Shawnna Donovan #313

Shawnna Donovan Sales BabbleShawnna Donovan is a full-time real estate agent  serving Southern Illinois, Lake of Egypt, Marion, Williamson County. This year Shawnna Donovan, a realtor at Coldwell Banker Prime Realty, was named in the top 1% of agents statewide. A Marion resident, Shawnna’s units or number of sales in 2019 landed her in the Top 15 of all 1,166 Coldwell Banker agents statewide. Nationally, Donovan landed at 325 of 40,999 real estate agents within the global company. putting her in the top 3%.  Shawnna has been a licensed realtor since 2003 and shares how sales is matchmaking, especially when it comes to real estate. 

Reputation Matters

Shawnna is keen on keeping up her reputation and name which demands caring for her clients. Doesn’t look at people like a paycheck. Real estate agents are matchmakers. Shelter is one of the five basic needs. She fulfills a need and want that already exists. By staying in touch and follow up her goal is to earn clients for life.

Follow Up Follow Up

Initial contact, touch point twice a week, then down to once a week then once a month. If  you’ve qualified them, and they stop,  just say your checking in wondering if they have any questions.  You’re goal is find why they are applying the brake. Some people want you to stay on them, others much less so.   Stay top of mind. 

Productivity Through Work

Doubled down on the work to boost productivity. Honestly she works a lot. Did take a full day off to watch Netflix. She did turn down a showing on Christmas. Be confident, know your clints and know your trade. Just as important follow through.   Keep your word.

Past Mistakes She Now Avoids

In 17 years of being a real estate agent she has learned from failure.  Past mistakes include:

    • Feeling you had to do it all (packing and cleaning)
    • Telling clients about your problems
    • Not realizing all clients care about is their needs
    • Trying to be friends with everyone after business
    • Not setting boundaries

How To Pick A Realtor

    • Number of homes sold
    • Average price of home
    • What they charge (fees)
    • How much time they have to market your home
    • What they know about the real estate market
    • Examples of marketing they’ve done
    • Look for the human touch

How To Find Shawnna Donovan

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