Cold Calling is Not Dead with Tony Morris #333

Mark Twain famously wrote that “reports of my death are greatly exaggerated”. According to guest Tony Morris, the same is true for cold calling. Often times, the quickest and fastest way to connect with a prospect is to pick up the phone. In this episode, Tony shares how to prepare for a cold call. Secondly he explains how to make a pitch that adds value. He also shares scripts. stories and examples of voicemails that have a 1 in 3 chance of getting returned.

Cold Calling Process

Tony advised that sellers do their homework before calling.:

- Know why you’re calling and results wanted. Have two goals, a primary and a secondary e.g. primary set an appointment, secondary, get a number or lead on the decision maker.
- Know your pitch adds value. Don’t talk about what you do, talk about what you did for a client.
- Example script: “I’ve helped people with these results………. What are you doing to get results?”
- Voicemail scripts: “Hi NAME, this is Tony, could you give me a ring?” This has a 30% return rate. Another examples “This is Tony at PHONE, I want to talk to you about cut off)” Make it sound like the call got disconnected.
- Have a hot list that you’ve prepared, work this everyday.
- Shares success stories and even leave testimonial recordings with follow up emails.

How To Find Tony Morris

You can find Tony online here….

Website – tonymorrisinternational.com
Twitter – tonymorrisinternational
Facebook – tonymorrisinternational
LinkedIn – Tony Morris Killer Sales

Thank Our Sponsor Sharetivity

Sharetivity helps salespeople increase prospect engagement by providing an easy and fast way to personalizing their outreach with LinkedIn. Sales starts with getting your prospects attention, given all the noise you have to be different, you have to personalize your outreach. Unfortunately, that is time consuming to go to Google, Linkedin, Twitter, YouTube etc to find an icebreaker. One click personalization.

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Past Episodes on Cold Calling

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Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

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