Top 10 Sales and Marketing Tips for 2021 with Neil Kristianson

In this episode returning guest Neil Kristianson joins for our 7th babbling conversation on the top 10 sales and marketing tips for the upcoming new year.

Pat Talked About These Sales and Marketing Tips

How there is buying process not a selling process. Let’s start with a Common Sales Process with the following steps

1. 1. Collect a set of leads
  2. Qualify the leads
  3. Schedule an appointment
  4. Discovery
  5. Pitch
  6. Objection Handling
  7. Verbal Yes
  8. Contract Signed

Buying Process on the other hand would look like this:

1. 1. Recognize a problem or desire exists
  2. Ruminate on it for a long time
  3. Become aware of solutions
  4. Investigate vendor solutions online
  5. Pain or Desire becomes chronic
  6. Reach out to a vendor(s)
  7. Decide if one of the solutions solve problem or desire
  8. Choose – Sign Contract

If you’re cold calling and they’re not at step 5…. You’re not going to get anywhere. Be mindful of where the buyer’s at. Don’t take no as final answer but instead know that it’s no not now. Unless you get too pushy and muck up the sale!

Also, try the fool called “Duck Duck Go” for anonymous search. Secondly look into Hubspot as a CRM. It’s pretty slick.

Despite the loneliness of the pandemic, it’s had it’s plusses and bringing, eating, exercising, and living with the basics.

Cold calling is fun. Get in the groove and the time flies. It’s have the attitude you’re just checking in to see if you can help others.

Lastly, know that we’re more alike than not. Look for the commonality in humanity. Don’t let the politicians scam you into thinking otherwise.

Neil Talked About These Sales and Marketing Tips

Unlike Pat’s verbose notes Neil shared this …..

1 – The power of NO
2 – Synology NAS
https://www.synology.com/en-us/support/nas_selector
3 – Rev
https://rev.com
4 – Google Drive for Zoom
https://marketplace.zoom.us/apps/5jjvtAZIQy-m-XkbchJMHg
5 – None of this matters

How To Find Neil Kristianson

You can find Neil online for automated email and marketing advice:

This is Neil’s email business Email Splat

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Past Episodes Top 10 Sales and Marketing Tips

This episode is the 7th annual episode. Listen here for years past!

Sales and Marketing Tools for 2020 with Neil Kristianson

Sales and Marketing Tools for 2019 with Neil Kristianson

Sales and Marketing Tools for 2018 with Neil Kristianson

Sales and Marketing Tools for 2017 with Neil Kristianson

Sales and Marketing Tools for 2016 with Neil Kristianson

Sales and Marketing Tools for 2014 with Neil Kristianson

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.

Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

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