How To Generate Leads with LinkedIn Posts with Kevin Appleby

Since August, Sales Babble has been a member of a group managed by our guest Kevin Appleby.  The group has been commissioned to leverage and promote Linkedin posts.  LinkedIn posting is a way of marketing your profile and your brand. If you post great content, more people will connect with you. When you can grow your connections, you widen your pool of prospective leads. If you’re you’re looking to grow your authority to get a job, get promoted or earn new customers, this is the episode for you. Learn how to generate leads with LinkedIn posts.

LinkedIn’s Goals

LinkedIn wants visitors to stay within the LinkedIn ecosystem. If there is a post that others find engaging, they will promote it to your first degree connections. It will show up more often in their feed.   LinkedIn doesn’t want anything that looks salesy. It want’s posts that are commented and liked.

How We Do It

Kevin has a simple 5 step process for promoting posts on LinkedIn:

1. Become a member of a back channel Whatsapp group
2. Write a “quality ” post (see details below)
3. Post on LinkedIn
4. Post on Whatsapp that you posted on LinkedIn
   • Two groups: one for links of  the post, one for chat about the post
5. Friends in the Whatsapp group will “like”, “comment” and “share”  the post within an hour

What Makes for Quality Post

It’s critical that the post contains value to  the reader. The post should be an example of your skill and knowledge. The post may also be used to deepen an understanding of your personality. With that said, this isn’t Facebook. Remember to stay professional when you generate leads with LinkedIn.  Make sure:

• The post  stimulates comments, likes and shares.
• Skip the links or pictures elsewhere(LinkedIn wants you to stay in LinkedIn)
• Ask  questions to stimulate conversation. Make it easy for readers.
• Share links in comments if you want to reference some content
• Use #hashtags to brand your posts

Take Action

Network on  LinkedIn like you would live….ask questions, comment, like and share.   Don’t forget to look for the tag #salesbabble

Sign up for Linked Professionally here 

Folks heads up, this is an affiliate link. But as sales professionals appreciate the fact that Pat may profit from this venture 🙂

How to Find Kevin Appleby

Kevin can be easily found across the internet!

• linkedin.com/in/kevin-appleby-295417a