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Do and Don’t of Social Media Marketing with Joe Sanders #328

Do and Don’t of Social Media Marketing with Joe Sanders #328

Today we meet  Joe Sanders of Relevant Elephant. In the interview Joe shares common mistakes businesses make when attempting social media. Then he shares a 5 step strategy for promoting your brand and closing the prospects. Great stuff and dare I say, quite relevant. 

Digital Social Media Marketing

Many businesses attempt social media marketing but do it poorly. When they don’t see the results, they assume social media marketing doesn’t work for them. This  isn’t true. Common mistakes include:

    • Random post irrelevant to the business
    • Lots of work that seems like a waste of time
    • Failing to post relevant content that reflects the brand

Social Media Strategy

A good social media strategy has five points:

    1. Define your audience
    2. Create content
    3. Promote business as a brand
    4. Use ample resources
    5. Analyze and evaluate your post campaigns (number/quality of reaches)
    6. Close the prospects with a “call to action” 

How To Find Joe Sanders

You can find Joe Sanders and Relevant Elephant  social media marketing here:

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Past Episodes Social Selling

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

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Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

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