The Go-Giver with Bob Burg #361

This week our guest is Bob Burg, the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 975,000 copies and it has been translated into 29 languages.Bob is an advocate of sellers who have a giving mentality. He believes that the amount of money one makes is directly proportional to how many people they serve.

The Go-Giver Parable

In our conversation with Bob, he shares how the Go-Giver book is a fable about an ambitious young man, Joe, who propelled himself to phenomenal success after he learned and applied the “Five Laws of Stratospheric Success” from a famous consultant and several go-givers (who were also extremely successful in their businesses/career).

The book offers an alternative set of business success principles built on giving and adding value to others. These laws were originally written to help businesses to increase sales and profits, but were found to also improve relationships and success in life.

5 Laws of Stratospheric Success

Bob walked us through the five laws of success detailed in the book:

The Law of Value
Your true worth is determined by how much more you give in value than you take in payment.

The Law of Compensation
Your income is determined by how many people you serve and how well you serve them.

The Law of Influence
Your influence is determined by how abundantly you place other people’s interests first.

The Law of Authenticity
The most valuable gift you have to offer is yourself.

The Law of Receptivity
The key to effective giving is to stay open to receiving.

Take Action Advice

Keep in mind that money is the reward for hitting the target of serving others.

How To Find Bob Burg

Bob can be contacted here:

- www.Burg.com
- www.TheGoGiver.com You can get Bob’s book the Go-Giver here.

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