Top 10 Sales and Marketing Books for 2020 with Michele Kelley #308

Sales and marketing is often about setting goals and putting in the long hours and hard work to achieve them. Regardless of what type of business you work for (or own), it’s likely that “selling more” is tip-top on your yearly goals. This aspiration requires staying up to date on new techniques, honing strategies, and being in touch with the latest industry news. In this episode, returning guest Michele Kelly and I share the top 10 books sales and marketing books you should read this year. This reading list can have a significant impact on your success. Let’s get reading today!

Michele’s Books:

This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert (author of Eat Pray Love)
Content Chemistry by Andy Crestodina
What Do You Do With An Idea?by Kobi Yamada, illustrated by Mae Besom
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek, the “why” guy whose Ted Talk “How Great Leaders Inspire Action” is in the top 10 most viewed

Pat’s Books:

Exactly What to Say by Phil Jones
The Frugalnomics Survival Guide by Tom Pisello
The Art of Prospecting – Your Guide to Get In The Door by Steve Kloyda
Beat the Bots by Anita Nielsen
Chaos to Clarity Success Journal by Marianne Renner

How To Find Michele Kelly

This is Michele and Roderick’s company K&L Story Tellers

LinkedIn – linkedin.com/in/michelekellystorylove

On Twitter @mkellywriter

Thank Our Sponsor Sales Nexus

Sales Nexus tip for this week – Follow a Diagnostic Process, Not a Sales Process

Get the free download here for the 12 Sales Tips to Steal for 2020 Success and 4 Steps to Market Domination

Past Episodes Top 10 Sales and Marketing Books

Sales Consulting To Grow Your Business

Pat helps businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.

Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

Google Play
Spotify
iTunes
Stitcher
Player FM
Spreaker
The SalesBabble.com website click the player above on this page!