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From Screenwriting to Email Campaigns with Zack Gutin #362

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From Screenwriting to Email Campaigns with Zack Gutin #362

They say California is the land of opportunity and that’s been true for guest Zack Gutin. Zack started his career as Marketing Manager at Script Magazine and  rose to become Vice President of Sales at Final Draft,  an industry-leading screenwriting software company. At Final Draft, he led the launch of several new enterprise products that lead to the company’s acquisition.  Next Zack  launched ThinkAlike Media to provide expert consulting services in sales, email campaigns, marketing, event planning and business development.

Authentic Email Campaigns

As a former screenwriter in Hollywood, Zack perfected his ability to both write and promote his writing skills. He first noticed this knack in the  email campaigns he sent to producers and directors.

Zack was able to secure meetings! The trick to success was great outreach. He advises:

    • Focus on the buyer
    • Understand their interests and non- interests
    • Demonstrate flexibility
    • Shows willingness to provide what they need

Zack says that too often budding talent moves to Los Angeles with an attitude they are to be found vs finding people who would value their ability in entertainment. Relationships matter in the long run. Being transactional only provides short term wins, not long term work.

Screen Play Email Campaigns

When crafting a marketing campaign, first set the scene, then set the actors in the scene. Consider their characters and personality. Craft dialogue that is real in the scene. Keep it engaging by telling a story.

How To Find Zack Gutin

You can find Zack in these social media links:

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Past Episodes

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

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