Jacob Balanzategui
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Go For the No with Jacob Balanzategui #310

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Go For the No with Jacob Balanzategui #310

Jacob BalanzateguiJacob Balanzategui has over 20 years of sales experience. Due to his exposure to his father’s research on stress and neurobiology, he has a unique perspective on sales, business and life in general. Jacob lives in Dallas with his wife of 12 years and their 5 kids. He enjoys spending time with his family, watching football, coaching youth basketball and finding new places to eat and he believes you should go  for the no when selling. Learn how.

Buying has Changed So Go For No

Jacob believes there is a plethora of  information on the fingertips of buyers who then experience analysis paralysis.  How do you overcome this?

    • Believe in what you 
    • Help
    • Explain in a way that resonates
    • Go for the no 

Don’t waste time trying to make something fit that never will.  Qualify prospects and disarm them.  Don’t do a discovery call, instead get to know them.  Don’t over praise and thank for time. That’s not needed.  The intent of the meeting is to learn a little bit about each other, then share some ideas that they may find of value. Next ask if they feel like they  would like to chat some more  and if not that’s OK too.   Let go of the psychology of push and push and push.  Go for the no, don’t push it.

Referrals Are the Best

Clients are the best source for future leads. This is his approach to send a note:

Subject : quick question?
“I want to request  something from you and if you’re not comfortable it’s perfectly OK.  I’m trying to get better at my career and to work with clients I know i’ve had success with and to talk to them about possible introductions to others.   Business is about people and relationships “

    • Do lunch introduction
    • via email personal,  (you write the script )
    • Follow up with a due date

Tell the Truth

After telling a prospect or client  about the benefits of some product or service,  he then tells them about  where they struggle and how they are getting a handle on it.   This is much appreciated. Be transparent and the deal will close quickly.

How To Find Jacob Balanzategui

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Past Episodes on How To Ask Sales Qualifying Questions

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Pat helps businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

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Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales.

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