Are Sales Chatbots Going to Take Away Your Sales Job with Dave Gerhardt #254

Advances in sales chatbots are raising the ability to instantly engage in web visitors. In this episode Dave Gerhardt, VP of Sales at Drift.com, explains how to answer website visitors questions immediately and then motivate them to engage in a deeper sales call. This is done with Artificial Intelligence (AI) and decision tree technology. The goal is to use conversational marketing and anticipate the questions most visitors have BEFORE they even ask the question.

Brick and Mortar vs Online

Consider the situation where you visit a store and no clerks step up. You walk out of the store and then get a call on you phone saying “Hey I noticed you came into the store. How can I help”. Silly right? That’s what happens on website.

Consider a different possibility. What if you could immediately get in contact with a person the minute you visit.

How Conversational Marketing Works

People visit a website for reason. Try to talk to them immediately. While you browse a website, you see a sales chatbot in the bottom of the website. It says if you have a question, ask. Each page can have the bot say something contextual e.g.

schedule a webinar
get more data, a blog
right brochure
an event
conference that’s been scheduled

Sales chatbots are programmed to answer the right question. They use reverse IP lookup to see if you (or someone from your company) have ever visited. This is yet another aspect of conversational marketing.

How To Find Dave Gerhardt

Dave is VP of Sales at Drift.com that creates sales chatbot technology.

This is Dave on LinkedIn.

Blog | Podcast | Book a Meeting

The Book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)

Sales and Marketing Alignment

Let’s keep up the conversation with other lead gen episodes.