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How to Guide Your Customer to Becoming a Hero with Brandon Sok #255

Brandon Sok is Co-Founder and Chief Operating Officer of OneTeam Marketing Solutions, a full-service marketing agency. As a StoryBrand Certified Guide, he helps clients clarify their message and connect with customers.  He started a company that helps his customers prioritize their marketing program to they can grow their business. During this journey he found the path to success is making his customer the hero. In this episode he tells us the story of his success and how you can do the same for your customers.

Perfect You One Liner Pitch

Here is an example:

Strong business owners struggle to find the time and execute the marketing their business deserves

so we started a company that can prioritize their marketing program for them so they can grow their business.

The Sales Guide Process:

1. state the problem
2. state how you can guide them to their solution
3. speak to the success they would experience

How To Leverage Your Hero Story

This process can be used to qualify clients too. You can use it to  find referrals when networking when you meet people are not qualified. They may know people who are a perfect fit.

This pitch is also useful for your website messaging.  Be clear who you serve and how you help.  Have a clear call to action : buy now, call now, schedule a counsel today.

Here is an example consultation script you would say at the beginning. This will give the buyers a sense of direction and understand you’ve got a real plan. This builds trust.

• Step 1  schedule a counsel
• Step 2 at your counsel we’ll create customized plan you can follow for life
• Step 3 we will finalize that plan so that you can sit back and trust the plan that grows your business.

How to Find Brandon Sok