Sales Babble listeners are always asking about social selling and using social media of discover new leads. Sales people are ALWAYS looking for new leads. We know that LinkedIn can be alot of help, but what about Twitter, what about Instagram or Facebook? Is Snapchat worth your time?Today we ask AND answer those very questions. My guest Madalyn Sklar and I review each of the social media platforms and Madalyn shares advice on how to find sales leads with Twitter and common do’s and don’ts for Social Selling.
Social Media Social Selling
Sales is sales. Just like finding leads at a networking event or referrals, social selling is no different except for the venue!
- You can find leads in all social media!
- Your ability to find leads depends on two things:
- Knowing who you’re selling to
- Understanding the social media venue
How to Find Leads with Twitter
- Be consistent
- Tweet everyday
- Tweet 5 times a day
- Check notifications people who respond
- Check DM inbox and look for leads 1 lead /20 spam
- Create lists: customers, competitors, prospects
- Find ways to join conversations
- Participate in Twitter chats
- Hosts #twittersmarter every Thursday 1PM EST
- Engage with people, just don’t post about you and your business
How to Find Leads on Instagram
- Use hashtags
- People search for hashtags to find a common conversation
- There is a lot of spam, engage to discover who’s real
How to Find Leads on LinkedIn
- Repost blogs on LinkedIn Article platform (former Pulse)
How to Find Leads on SnapChat
- Can’t really find leads on Snapchat, according to Madalyn, it’s not worth her time
- Redundant with Instagram Story’s, Facebook too.
How to Find Madalyn Sklar
- Email her here…. email@example.com
- Twitter Smarter Podcast
- Communities that Convert Podcast
- Twitter @madalynsklar
Go here to get her Twitter Secret Sauce – FREE online course videos and handouts
Lead Generation Strategies
Many past episodes share advice on how to find leads with social selling. Listen now!
- How To Generate Leads without Sales and Marketing with John Tripolsky #191
- 6 Ways To Generate Leads With Fatima Zaidi #180
- 7 LinkedIn Strategies for Generating Qualified Leads with Janis Pettit #176
- How To Schedule Sales Appointments with Automated Emails with Neil Kristianson #157
- Take Command of the New LinkedIn User Interface with Brynne Tillman #151
- Referrals – The Master Key To Winning Sales with John Spence #127
- Looking for Leads with Social Media, an interview with Brian Basilico #34
- SB029- How To Generate Leads on LinkedIn, an Interview with Patrick McFadden.
- Crossing the Chasm an Interview with author Geoffrey Moore
- SB020 – Down to Earth Sales, an interview with Diana Schneidman