Technology Sales for Non-Sellers with Sanjit Singh #330

According to guest Sanjit Singh, sales isn’t natural for tech founders. Having worked in the startup world for years, he’s found that focusing on an iterative process that fine tunes sales, marketing and product design is the key to startup success. We chat about how sellers make great entrepreneurs and the opportunities the current pandemic creates for both new and existing companies. A lively chat on technology sales for non-sellers.

Technology Sales Value Proposition

When starting, new companies are often unclear who exactly they sell to, what market segment they’re in, the benefits of their products, and what differentiates their product from the competition. All of these questions are answered by having a solid value proposition.

Before building a selling and marketing infrastructure with a CRM, digital marketing and social media mechanisms, it’s critical that founders first define their product, it’s market and the feature and benefits that motivate buyers to buy. That’s the value proposition.

Product Marketing and Technology Sales Iteration

When entering a new market, it’s important to fully understand how a new product fits. It’s best to take an iterative approach to selling and slowly tune the process over time. You may find that a few changes in the product make selling far simpler. As sales becomes well understood you will find ways of mechanizing outreach and start building a marketing process. All of this is iterative and they all feed into one another

.The COVID19 pandemic has been hard on the world. But in your business, it might create opportunity. Spend time with the market and research the impact to prospective clients. With good questions and better listening, you may discover a new product that could be a runaway success.

How To Find Sanjit Singh

This is boltt.io Fractional Sales that accelerate and build out your startup sales team. They focus on technology sales, marketing and product fit.

This is Sanjit on Linkedin to connect.

Thank Our Sponsor Sharetivity

Sharetivity helps salespeople increase prospect engagement by providing an easy and fast way to personalizing their outreach. Sales starts with getting your prospects attention, given all the noise you have to be different, you have to personalize your outreach. Unfortunately, that is time consuming to go to Google, Linkedin, Twitter, YouTube etc to find an icebreaker.

Thank Our Sponsor Habanero Media

We help busy B2B companies attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Past Episodes on Startups

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.

Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

You can find us on:

Google Play
Spotify
iTunes
Stitcher
Player FM
Spreaker
The SalesBabble.com website click the player above on this page!