Dealing with objections is objectionable for unsavvy sellers!
Objection handling is the ability to address sticky issues brought up by the prospective buyer. The goal is to somehow provide a satisfactory answer to the buyer’s questions. It takes preparation to do a good job of this. But poorly prepared sellers often avoid topics that may cause the objection to come up. They incorrectly believe avoiding the controversy is the best plan of action. It’s a “maybe they won’t notice” mindset. They are in essence, sweeping the objection under the rug, not understanding that the objection can only go away if it’s handled and addressed.
You are far better off shining a bright light on any objection. By addressing the issues head on, buyers appreciate an authentic and straight response. Knowing the bounds of the solution, they can see if your product or service is indeed a match. If it’s not a match, it’s not a match. In this case the seller has a much better idea of the market needs and gaps in their products. But if all of the questions have been handled honestly, the buyer is much more likely to see the value you bring.
Professional sellers go out of their way to make sure that ALL the buyer’s questions have been asked and addressed. When their services and products have been thoroughly vetted , closing the deal is just a matter of asking them to help fill out the paperwork.
Again it’s critical to be prepared for objections and have good answers that place your products and services in the best light. Do your homework and be fearless in taking questions.
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