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To Know a Lead is to Find a Lead #485
Have you ever noticed how you keep dialing those same leads, over and over again, but it’s like talking to a brick wall? It’s like you’re living in ‘Lead Groundhog Day.’ Well, my friends, that’s what I call being ‘lead poor.’ But fear not! It’s time to rev up your prospecting game and unveil a treasure trove of bonafide, highly qualified leads. In this week’s exciting episode, we dive deep into these perplexing situations, explore ingenious fixes, and uncover the secrets to finding those elusive, top-notch leads.
Today’s Chapter:
The great Marketplace flows everywhere.
All business is born from it.
Though it doesn’t consciously create new markets
It pours itself into its work.
It makes no claim this business is good or bad
Yet it nourishes emerging markets
And doesn’t hold onto them.
Some grow and some vanish,
Yet all are contained within it.
The Master Seller is aware of its greatness.
Never “lead poor” they find leads like shells on a shore.
Daily they walk the beach to uncover new business
And Delight in new opportunities
Today’s Story
Towards the end of the week, Chris was frustrated with the lack of sales on the new product. All the prospects in the sales funnel were being attended to, but none of the leads were interested in setting up a sales call.
“Are you following up?” asked Pat.
“Absolutely,” said Chris, “Some of the leads have been contacted 20 times!”
‘Hmm.” thought Pat. “You know what the problem is? You’re lead poor! I love how you’re grinding. But the leads you have are weak and you have too few of them. You need to up your prospecting game. You need to spend more time at tradeshows and social media groups. Reconnect with our clients, and get introduced to their friends, and companies like them who would appreciate meeting us. To know what a lead looks like is to find a lead. Understand your prospect and the sales will come.
Take Action Quote
Bow hunter, inventor, and entrepreneur Fred Bear once said
Go afield with a good attitude, with respect for the wildlife you hunt and for the forest and fields in which you walk. Immerse yourself in the outdoor experience. It will cleanse your soul and make you a better person.
Lead generation is the same process. Until you wade into the forest of your prospects you’re not going to find them. Once you immerse yourself into their lives, you can understand what they value, what they believe, and what they think. To know a lead is to find a lead.
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How to Connect with Pat Helmers at Sales Babble
Sales Babble shares selling secrets for non-sellers. Masterful selling is deeply understanding what buyers need, discerning if you can help, showing what you have, and helping them to make a decision that is both good for their business and yours. See https://salesbabble.com
This is a production of Habanero Media https://habaneromedia.net
Got a Question?
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