Larry Kaufman
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Stop Selling Start Connecting with Larry Kaufman #338

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Stop Selling Start Connecting with Larry Kaufman #338

Larry KaufmanOur guest today is Larry Kaufman, author of the best-selling book the “NCG Factor, A Formula for Building Life-changing Relationships from College to Retirement”. Larry is a connector, giver, and rainmaker. He believes that we all should stop selling and start connecting. In this episode Larry shares how to connect warmly with strangers, how to get comfortable being uncomfortable, and how to ask everyone you meet “How are you doing and how can I help you?” 

Stop Selling Build Relationships

Nobody appreciates sales people trying to sell them:

      • The Covid-19 pandemic has changed the business climate
      • Don’t ask prospects how you’re doing, ask how have you been impacted
      • Connect with people warmly on LinkedIn
      • Look at their profile for shared connectivity
      • Mention that shared connectivity when reaching out

Larry believes that you need to get comfortable being uncomfortable.

Don’t hesitate to ask someone to do you a favor by introducing you to someone they know.  People are happy to help people they trust. 

Stop Selling Connect

When you connect on LinkedIn, customize the message and don’t use the default message. Utilize the following mindset from his book:

    • N- network
    • C– connect
    • G – giving

Take Action Advice Stop Selling

Everyone you meet this week, ask two questions:

    1. How are you doing?
    2. How can I help you?

How To Find Larry Kaufman

1.)    Website:  https://www.jeffersonwells.com/

2.)    LinkedIn:  https://www.linkedin.com/in/larrykaufmanlinkedinspeaker/

3.)    Twitter:  @veryconnected

Thank Our Sponsor Sharetivity

Sharetivity on Sales Babble Sharetivity helps salespeople increase prospect engagement by providing an easy and fast way to personalizing their outreach on LinkedIn. Sales starts with getting your prospects attention, given all the noise you have to be different, you have to personalize your outreach. Unfortunately, that is time consuming to go to Google, Linkedin, Twitter, YouTube etc to find an icebreaker. One click personalization.

Thank Our Sponsor Habanero Media

We help busy B2B companies  attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

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Past Episodes

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques. 

Image result for linkedinImage result for emailImage result for telephone icon

Pushy sales doesn’t work! The key is to build trust over time. What  tools do we use?  LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn  how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

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