How to Sell the C-suite with B2B Podcast Agency Habanero Media by Host Sarah Noel Block #376

Last week I was interviewed by Sarah Noel Block on her livestream On Air Tiny Marketing. Sarah asked a bunch of great questions about my podcast agency Habanero Media B2B Podcast agency and how we help businesses grow revenue by integrating interview-based podcasts into a sales process that targets qualified C-Suite executives. Sarah and I had the best time! Plus she was more than happy to let me share this interview here on Sales Babble. I’m not used to being interviewed so it’s fun to do a turn about! with such a talented host. Thank you Sarah!

Interview-Based Branded B2B Podcast

Podcasting is the gateway to meeting hard-to-connect and qualified C-suite leads. Integrating podcasting into your sales process makes it easy to build relationships and trust. Great relationships is key to closing sales in 2021.

The B2B podcast make it a breeze to get qualified referrals by interviewing people who know people. By people we mean, the right kind of people, qualified leads.. They could be existing clients, media influencers, or a warm outreach to prospective clients requesting them to visit as honored guests.

Podcast Guests = Ideal Clients

Unlike traditional podcasts, the success of a B2B podcast isn’t dependent on the number of listeners. You’re not creating a podcast that will rival Joe Rogan or This American Life. Your podcast is designed to target a narrow focused niche.

Your ideal client will be your ideal listener and Ideal guest..

Hosting a branded podcast gives you an excuse to have conversations with people who may otherwise never talk to you. What would you do if you had the opportunity to meet the most important influencers or prospects in your business? Consider the doors that would open and the growth of your network. The possibilities are endless.

Who do you interview:

- Prospective clients
- Influencers in the industry and media
- Existing clients and their buyers journey
- Partners and their added value

This podcast is networking on steroids. Instead of cold calling to set up a sales call, consider inviting people as guests to visit your podcast. Think how easy that would be. Your guest would be honored to visit your podcast.

How To Find Sarah Noel Block

Sarah is the founder of Tiny Marketing. An agency for small and medium sized businesses. Shout out to Sarah for sharing this interview with the Sales Babblers of the world!

You can find Tiny Marketing here.

- This is Sarah’s LinkedIn profile linkedin.com/in/sarahnoelblock
- Twitter account sarahnoelblock
- On the Air Tiny Marketing is live streamed Fridays: https://www.youtube.com/watch?v=qXHWgScRItA
- This is a link to the original interview https://www.youtube.com/watch?v=vYThxh_ioAY

Get the How To Guarantee ROI on a B2B Podcast download here

Thank Our Sponsor Outreach.io

Imagine having a smart assistant, like an Alexa or Siri, join your customer calls, transcribe your conversations during the call, take notes for you, summarize action items and prompt you with relevant information (and coaching from your manager) right in the moment when you need it, not after the fact…

Outreach Kaia (pronounced KAYA) is an intelligent virtual assistant that brings together real-time sales enablement and advanced AI to make every sales rep more effective, every customer conversation more productive and every coaching opportunity more precise— so you can close deals faster.

If you would like to see Kaia in action, schedule a demo at click.outreach.io/salesbabble-kaia today!

No matter how well-prepared or experienced you are as a seller, customers will catch you off guard. And you have split-seconds to react.

Unlike traditional conversation intelligence tools, Outreach Kaia is changing the game with true conversation intelligence in real time— giving you exactly the information you need, to handle anything that gets thrown at you.

Say a prospect asks you about a specific product that just launched, that you’re personally still learning the ins-and-outs of. Kaia hears this question, and automatically displays a content card with all of the information you would need to sell that new product right there.

Schedule a demo at click.outreach.io/salesbabble-kaia to see for yourself and watch those deals stack up.

Thank Our Sponsor Habanero Media

We help busy B2B companies attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

Download “Why Your Business Needs a B2B Podcast” here.

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.

Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

Something about today’s episode got you thinking? Do you have a question or a comment you’d like share?

If so “babble me” an email here, or if you can’t wait chat Pat now.

Maybe you’d like to share your musings on the podcast? Leave a voice message here. We’d love to hear your thoughts. Don’t worry about babbling, we prefer it.

Listening Options

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