How To Pitch a Magazine with Cherlyn Chong #97

In this episode we meet Cherlyn Chong, a comic author and writer for the Huffington Post. Cherlyn specializes in coaching and helping people through a divorce. She uses comics as the medium to share her advice and wisdom.

But today we’re focusing on sales! Specifically how to pitch a magazine on an article that you’ve written. Cherlyn’s goal was to get it published and generate further interest in coaching business. And that’s exactly what she did.

Steps To Pitch a Magazine

Search articles similar to what you want to post
Look for an editors name and find their email. She used the following tools:
1. Contentmarketer.io
2. sellhack.com
3. ninjaoutreach.com
4. Twitter
5. Facebook
Send email that ask to read article of quality
Follow up – assume they are very busy. Change the email titles to “Follow Up1”
Modify your content to fit their needs and specs
Get Published!

Content Publishing Advice

Make sure you’re stuff/content doesn’t “suck”. Quality and value matters. Be unique, stand out from the noise. Create only 1 piece of content that really matters.
When pitching an editor take the attitude your contacting them to help
Be interested in the editor, read their content, assume rapport

How To Find Cherlyn Chong

Tumblr (also main site): http://www.stepstohappyness.com/

Instagram: https://www.instagram.com/stepstohappyness/

Course: https://heartbreakbuddy.stepstohappyness.com/

Cherlyn Chong’s Emails

Subject: Have a minute? You might find this interesting

Hi [Editor Name],

Happy Tuesday!

I know you probably get a LOT of emails from people looking for your insight, so I’ll keep this really short. I think you might really like it.

My name is Cherlyn, and I noticed that you posted a comic a few days ago about breaking up. You are right, it is very hard to do, and the comic does offer very practical advice in a sweet way.

I recently made a comic about breaking up myself, except that it’s from the POV of the other person being broken up with, titled “This is a Stupidly Happy Comic About the Very Real Pain of Heartbreak.”

Since I posted it to my Tumblr a week ago, it has amassed 12,000 views and so many comments from people about how it has helped them.

It has been incredibly humbling.

Screen shot below:

[Google Analytics]

Would love to share it with you if you are interested… do you mind if I sent you a link?

Cheers,

Cherlyn

———————————————————————————————

She didn’t reply, so I followed up with this email:

Subject: Follow Up #1 Re: Have a minute? You might find this interesting

Hi [Editor Name],

5 days ago I sent you an email asking if you would like to have a look at a similar comic I made to the one you posted about regarding a breakup.

I was just wondering if you are still interested in having a look? My comic has since amassed 14,000 views and has helped a lot more people with their heartbreaks.

Please let me know?

Thank you!

Cherlyn

———————————————————————————————

And she replied! She was just busy. smile emoticon

Be sure to use Follow Up #1 in the email subject! Then you can do Follow Up #2.. Follow Up #3.. etc.

The key thing here is to ASK if they want to see the link. Editors are busy people and get pitched all the time, so shoving your link in their face doesn’t help anyone.

Selling With Confidence

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