Rylee Meek Sales Babble
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Dinner Seminars for Lead Generation with Rylee Meek #286

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Dinner Seminars for Lead Generation with Rylee Meek #286

Rylee Meek Sales BabbleToday we meet Rylee Meek, the founder and author of the Social Dynamic Selling System, which according to Rylee, “turns dinner seminars marketing into a science.”   I used to do this for school district administrators and it created an opportunity to present to many people, all at once. It was a very productive way of selling and if you’ve never heard of this before, this is right episode for you. Rylee shares his campaign processes based on his new book “Food For Thought; How to Use Dinner Seminar Marketing to Grow Your Business in Ways You Never Thought Possible“.

The Challenge

We’re all capped by the amount of time in a day. You only have so much time to pitch in a day. The opportunity to present to multiple people at once is far superior to 1-on-1.  1-to-many approach is the key to dinner seminars.

Fishing with Corn Dogs

Fish love corn dogs. The trick is to find the corn dog for people. Rylee recommend buying dinner or a daytime meal to motivate prospects to show up. Attending is a challenge for time sensitive people to attend, give to get. Depends on your avatar. Steak dinners are the best. How do you pick a time of day? Understand your ideal customer and what  works for them.

Dinner Seminars Process

This approach is not a good match for low priced goods. Otherwise this is the process:

    1. Consider your ROI. Ideally a $1K+ per sale is a good threshold.
    2. Pick a venue that is convenient/affordable
    3. Create invites, craft a message.
    4. Send direct mail , works VERY well
    5. Follow up to see if they are attending,  get food orders
    6. Call up day before (maybe morning of) to reconfirm
    7. Present to create know-like-trust. Don’t try to close there.  Assume 80-90% attendance
    8. Set up later appointments

How To Find Rylee Meek

How to Prospect and Generate Leads

Other past episodes on lead gen! Listen now.