Selling Well by Caring Well with Andrew Millar #365

Andrew Millar is a franchise sales specialist with uBreakiFix, an up and coming tech franchise whose services I’ve used many times. In this episode, Andrew talks about the selling profession, why clients don’t care until you care, why listening matters and lastly how selling well by caring well is all about building relationships.

Caring and Selling Go Hand in Hand

Andrew is from Scotland and sought his fortune in America by starting in sports. But his interests kept growing and while still seeking adventure, he persuaded to persuade himself, the craft of persuasion!

Andrew discovered that turning buyers and shoppers into customers was something he could do. Secondly he was able to do this across a wide and broad set of markets. But there are recurring themes that make for great sales. Caring is one of them.

Clients Don’t Care Until You Care

In his experience, sellers fail to listen and sellers fail to care. Buyers can sense that sellers are transactional. Buyers don’t trust sellers when they are considered nothing more than a commission. Andrew found that sales is a long game that’s replayed day after day. When relationships are built on a true desire to help, caring becomes the foundation of good sales.

“Nobody cares how much you know, until they know how much you care” –Theodore Roosevelt

Take Action Advice

Be patient. Don’t close too quick. Don’t rush the sale. Urgency should be natural and not manufactured. Never forget that listening proves caring.

How To Find Andrew Millar

LinkedIn linkedin.com/in/andrew-millar

UbreakIfix can be found at https://www.ubreakifix.com/

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Past Episodes

Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.

Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

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