Seeking No – Tao Te Ching of Sales Babble #397

Do you assume everyone is going to buy and expect every one you cold outreach to say Yes? They won’t. Instead of seeking yes, maybe you should be seeking no. In this episode of the Tao Te Ching of Sales we discuss the paradox of sales and the power of expecting the opposite. While working within the natural flow of business you can find success.

This Chapter is called Seeking No

Some prospects can be served, some not.
When hunting,
Most leads end in No.

While others wither at rejection
The Master Seller smiles with each No.
The more No’s the more Yes’s

Seek the No
To find the Yes

The Story Seeking No

One Friday Pat asked Chris how many deals had closed that week. “Only one!” said Chris disappointedly, “and that’s after calling all week! Everyone keeps saying No I’m not interested. It’s so discouraging.”

Pat then asked “How many calls did you make?” “10” responded Chris.

Pat nodded and replied. “At that ratio, if you had made a 100 calls, you would now have 10 yes’s, right? If you seek the NO you will find the YES. Keep calling and you will find success”

How To Find The Tao Te Ching of Sales

Many years ago I authored a thrice a week blog titled the “Tao Te Ching of Sales“. It based on a book of poems titled the “Tao Te Ching” by the Chinese philosopher Lao Tze. It dives into non-pushy sales based on the teaching of Wu Wei “non-doing”. You can learn more here:

- This is the link to the blog; https://taotechingofsales.com/
- This is the Tao Te Ching translated to English

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Sales Consulting To Grow Your Business

Pat helps technology startups and businesses discover the true value they bring to market, find customers who deeply appreciate that value then scale that process to extraordinary profits. We do this with modern 2020 sales and marketing techniques.

Pushy sales doesn’t work! The key is to build trust over time. What tools do we use? LinkedIn, Email and the power of the Voice Mail.

We believe and teach the value of a helping mindset. Your prospective customers have challenges, hopes and aspirations. They need your help. All you need to do is build their trust, and faith, in your organization. Learn how we help here. Once it’s clear you can help, you will have loyal clients for life. When you bring value you make sales. Or if you’re a startup, learn sales for engineers and skills to promote your new venture.

Got a Question?

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