Lessons Learned at a Software Startup with Johnny Campbell

This is the second part of two part series where our guest Johnny Campbell shares the story of Interactive Facebook Television – IFBTV. Johnny was a founder of a software startup. Sadly not all went as planned.

The Saga of Interactive Facebook Television

Johnny was a pioneer in making money with Social Media starting in 2009-2010. He and his fellow founders had an idea. They wanted to tie together video and Facebook. Subscribers could watch videos and able to order products online. The business model was commissioned based. They gave away IFBTV to members with large audiences and fan pages. IFBTV could type content into their account.

The founders end game goal was to sell to Facebook.

Trouble on the Horizon

The roll out had timing issues. It was too innovative for the times. Facebook was not ready at that time. There was no offer to be purchased. IFBTV was running out of money. Outside investors had other ideas and recommended a pivot. Many of the founders considered a pivot. Founders lost focus on the goal to sell. Johnny wanted a proof of concept such that they could be acquired. Not all the founders agreed.

Their Ideal Client – Face Book Fan Pages in the industry of Music, Artists, and Politicians.

Progress vs Perfection

Successful Startup is dependent upon ….

Know your Ideal Client
Have clarity on your intent.
Unbundle what you’ve done,
Don’t let Ego drive decisions.

Where to Connect with Johnny Campbell

Riseupandwin.com – Promotional products
LinkedIn Johnny Campbell the Transition Man
30 minute free consulation thetransitionman@gmail.com Subject: 30 Minute Babble Session

Listen next week for Johnny’s Start up Story