All Entrepreneurs are in Sales with Derin Alemli #110

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Derin Alemli is a serial entrepreneur who lives in Chicago. Having founded DownBeats in 2012, he is also became the Founder & CEO of Square Roots Kitchen, a new fast casual health restaurant, as well as being involved with two other pre-launch startups in Founder and Co-Founder roles. In this episode we talk about starting a successful business and how all entrepreneurs are in Sales with Derin Alemli

Serial Entrepreneur

Derin says he sees business opportunities everywhere. Downbeats.com is an Ecommerce B2C business with $10 price point. At first he built sales organically, person to person and then by word of mouth. He also generated individual sales that pull demand from supplier relationships. Those are his primary market channels.

Knowing Your Market

Derin strongly believes that selling your first customers validates your business. It provides a feedback loop on your product or service. For example he found that young people cared about sound quality vs health of their eardrums. He has found over time the solution required managing expectations.

Focus on the feedback you get from your first customers and beware of confirmation bias.

How to Find Derin Alemli

Downbeats.com and you can find them on Amazon
Find Derrin’s new venture at Squarerootskitchen.com
@Squarerootskitchen Instagram
@Squarerootskitchen Facebook
@Squarerootskit Twitter

Derin Alemli Bio

Derin Alemli is a serial entrepreneur who lives in Chicago. Having founded DownBeats in 2012, he is also the Founder & CEO of Square Roots Kitchen, a new fast casual health restaurant, as well as being involved with two other pre-launch startups in Founder and Co-Founder roles. Prior to becoming an entrepreneur Derin worked in hedge fund portfolio management for Grosvenor Capital Management. Derin has an MBA from the University of Chicago in addition to holding the Chartered Financial Analyst designation.

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