SB 009 |  Creating a Powerful Brand,  An Interview with Arfan Qureshi

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Powerful branding creates great opportunities for businesses and today we will talk about why you should be  branding yourself and how you can brand your business.

Arfan Qureshi, is the founder of LionSage, an online resource dedicated to helping young professionals build a powerful, professional brand. Arfan  has done consulting worldwide diagnosing, designing, delivering, and assessing  organizational needs for the Learning and Development of employees.

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In This Episode

In this podcast we talk about the

• What is your businesses unfair advantage?  What separates you from the rest?
• Do you fully leverage your unfair advantage? Do you use it like a knife to cut through the noise?
• How can you serve the market place better than your competition?
• Have you taken the time to understand your markets pain points and aspirations?

Items of Interest

In this podcast we mentioned  the following resources:

• The Lion Sage podcast for the  “The 5 Most Essential Books to Beginning Your Professional Branding Journey”  I
• The book Good to Great – By Jim Collins

Breakthrough

Take a moment and reflect on::

1. If you don’t take control of your brand, someone will
2. Understand what you stand for, who you are serving,
3. There is freedom in not caring.

Consider your unfair advantage, how you excel serving your clients over the competition, as well as your market knowledge and then ask, are you prepared and leveraging your skill and expertise?  If no, you have some work to do!

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