SB 001 | The Preface – Selling Secrets for Non-Sellers

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This is first podcast of Sales Babble and its titled Preface like the “Preface” of a book. In this episode we’ll explain what this podcast is all about, who’s the target audience, what it will contain, and what you can anticipate in the coming episodes. You’ll also learn a bit about Pat, why I felt compelled to start a podcast, my long term plans for this venue, and how it will add value to the listeners.

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In This Episode

• You will learn the target audience is small business owners, managers, entrepreneurs, solopreneurs and people new to sales.
• You will learn what differentiates this podcast from other sales forums.
• You will hear two examples of bad sales and two examples of extraordinary sales.
• You will learn the podcast will mostly use an interview format, with topics ranging from lead generation, cold calling, presentation and demonstration skills, objection handling, closing, referral generation and up selling new goods and services.

Items of Interest

I thank a number of people who helped get this podcast off the ground. These are great people and I highly recommend their skills and talents:

• Stephen Hawk  of Hawk Design
• Mike Iwinski
• Todd Terrazas  of Bare and Hatchet
• Adam Bagwell
• Fred Greene of The Golf Smarter Podcast
• IBM Mastermind H
  • Kingsley Grant – Choose Your Best Life Now Podcast
  • Dave Kemper – Expat Voip Answers
  • Layne Gibson – Fatherhood Matters
• Jeremy Frandsen and Jason van Orden – Internet Business Mastery
• Pat Flynn – Smart Passive Income Podcast
• Seth Godin  of the blog sethgodin.typepad.com
• Late Woody Collins – Roark Bicycles
• Mike Helmers
• Chris Helmers
• Denise Helmers

Breakthrough
For your target market what’s the question that elicits a positive emotion in your prospective buyers? What turns you from a seller, to a provider?

Here are some examples to uncover that question. Ask your target market the following:

• What is your primary business goal?
• What’s your biggest challenge to meeting that goal?
• What would it take for you to overcome these challenges?
• What would it mean for your business if you overcame these challenges?

What do you think?

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