Startup Story Where Software Goes to Seed with Charlie Wiltgen #179

This week we go to the birth of a business to tell the tale of a startup story. We interview an entrepreneur who invented a SaaS product and built a loyal client list from nothing. This requires a keen attention to detail understanding the challenges and desires of the target market. Charlie Wiltgen tells his origin story and how hard work and luck intersect. His corn and soybean data management business is highly successful and an inspiration for all want to be entrepreneurs.

Knowing Your Market

Charlie shared his startup story:

How his business partner was hired to fix a legacy system
How she pitched the client a rewrite on a new platform
How the client LOVED the new software and she brought in Charlie
How they worked a trade show to bring on 20+ clients
Struggles with scaling the Adoption Curve
What it takes to give a great demo

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How To Find Charlie Wiltgen

This is Charlie on LinkedIn

This is Creative Customized Programming

Crossing the Chasm

This is the episode that discusses the adoption curve and the challenge of scaling. Our guest Crossing the Chasm author Geoffrey Moore

Entrepreneurial Mindset and Business Development

Here are some past great startup story episodes:

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