SB 002 | How To Sell Refrigerators to Eskimos – An Interview with Walt Rowland

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In this episode I  interview entrepreneur and tour operator Walt Rowland who shares how all sales is personal. In this spirited discussion we talk in depth about the various ways to connect with prospective clients

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In This Episode How to Sell

During this podcast we discuss:

  • How we  need to find our own style in sales

  • How to be a chameleon and mirror prospective clients

  • The power of dressing the part

  • Special difficulties entrepreneurs have in starting a business

  • How people buy from who they like

Click here to get the 20 Secrets of Sales Success

Items of Interest

In this podcast we referenced the following:

Breakthrough

I  identified  with Walt’s advice on dressing the part. This may not be applicable for all,  but for those of you out in public, answer this question: do you dress the part when meeting clients?  I believe that people buy from those they trust. Building credibility requires a number of steps. But one important factor is the need to look the part of the role you play.

As Zig Ziglar once said  “You cannot climb the ladder of success dressed in the costume of failure.

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I’ll review your cold calling script! Leave a question and I’ll respond!