Sales Consultant Steve Kloyda
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Prospecting for New Sales Leads with Steve Kloyda #73

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Sales Consultant Steve KloydaProspecting For New Sales Leads

Today’s guest is Steve Kloyda the prospecting expert when it comes to prospecting for new leads. In this episode we will cover:

  • Prospecting Sales
  • Prospecting Tips
  • Prospecting Strategies
  • Prospecting Ideas

Cold Calling in 1980

When Steve started in sales his first lessons included:

  • How to connect with the senior VP, President, or business owner.
  • How to educate them.
  • How to ask for the business.

Back in the day cold calling was …..

  • No voicemail, either gatekeepers or no answer.
  • His first script was “Hi I’m Steve Kloyda do you have a moment to talk ?”
  • “The purpose of my call is to let you know about XYZ stock how many shares do you want to buy?”
  • Steve was taught to make 100 dials everyday, paint a picture in the mind of the listener what you’re trying to communicate.

From this he learned the fundamentals of successful sales prospecting.

“Cold Calling is Not Dead”

How To Prospecting From Scratch

If you’re starting from scratch, it’s hard and takes energy but it can be done. Steve recommends:

  • Make a list of every company in your area.
  • Find the executive team and connect on LinkedIn.
  • Call them but makes sure every call and voicemail adds value.
  • Find qualified candidates  to get an appointment

Voice Mails Must Add Value

You have only one opportunity to make a great first impression. This is Steve’s script with urgency and a compelling reason

“Hi this is Steve Kloyda with the Prospecting Expert my phone number is NUMBER, 

The purpose of my voice mail today is that we have created an XYZ that provides a BENEFIT

Pat If you want to learn more about our unique XYZ give me a call at your earliest convenience my phone number is NUMBER or if you prefer to email me at EMAIL. 

And Pat I want to thank you for the time to listen to this voicemail and I look forward to speaking to you soon.”

 

Gordon Gecko on the original “Wall Street” is a Steve’s favorite example working with the GateKeeper Natalie.

“What’s on your mind, why should I even listen to you”

Steve Kloyda Bio

For more than 30 years, Steve Kloyda has been creating unique selling

experiences that transform the lives of salespeople, prospects and customers.

In addition to facilitating thousands of workshops across the country, he has

personally:

• Made more than 250,000 telephone sales and prospecting calls.

• Listened to and analyzed more than 25,000 sales calls.

• Facilitated more than 6,000 one-on-one coaching sessions.

Steve’s mission is creating ideas that Inspire, Encourage and Empower

salespeople to get in the door and drive more sales!

Find Steve here

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