How to Power Prospect with LinkedIn Groups with Liam Austin

Our guest today is Liam Austin from the LinkedIn Success Summit and owner of the Small Business Network LinkedIn group. His group is focused on connecting and networking entrepreneurs in small business. With over 400 million members LinkedIn is the number one social media site for business professionals. In this episode we talk about how you can engage in LinkedIn groups and ways to power prospect and generate new leads.

Why Join a LinkedIn Group

You can join up to 50 LinkedIn groups to power prospect. There are many  benefits being partof a group. Liam recommends that you:

• When you join give value and earn credibility
• Look for  potential partners, colleagues and even prospective clients
• When you do join, don’t SPAM
• Seek people asking questions and looking for help, and then give them help
• Build relationships by creating a real conversation
• Once you get to know a prospect,  it’s much easier to reach out and connect

LinkedIn Profile Intel

When first scouting out a prospect, do the following:

• Look at their profile
• Look at their engagement
• Comment on their recent activity
• See if they fit your market niche
• Only focus on qualified prospects
• Use the  advanced search tool. It’s great for finding those similar to your current best clients
• After commenting,  reach out and connect

Connect Request

Once you have a prospective client on your radar:

• Click on their profile
• Author a personalized message
• Mention previous conversations you’ve had
• Explain the benefit you might be able to add
• Once you get a response, ask to meet in person or on the phone

How To Connect with Liam Austin

You can find Liam across social media.

• Entrepreneurs HQ
• This is his LinkedIn Profile
• LinkedIn Success Summit  Quarterly Events are hosted covering a wide set of business topics. Each event as a set focus with 30 influencers sharing  advice.  It’s free on December 5-9th, 2016
• Small Business Network on LinkedIn is his group for entrepreneurs
• Twitter @liamaust

Sales Babble LinkedIn Group

This is the group I spoke about in this episode. Join us!

Social Selling

Here are some past episodes providing terrific social selling advice!

• How To Be An Awesome Sales Professional with Thomas Ellis #102
• How To Generate Sales Leads Using LinkedIn, Facebook and Twitter
• 7 Habits of Highly Successful LinkedIn Users with Dennis Brown
• Referrals – The Master Key To Winning Sales with John Spence #127
• Looking for Leads with Social Media, an interview with Brian Basilico #34
• SB029- How To Generate Leads on LinkedIn, an Interview with Patrick McFadden.
• Crossing the Chasm an Interview with author Geoffrey Moore
• SB020 – Down to Earth Sales, an interview with Diana Schneidman
• Pleasantly Persistent Sales With Thomas Ellis #15