How To Sell a Fine Dining Experience with Tony DeSalvo #62

Tony DeSalvoHow To Sell a Fine Dining Experience

In this episode we visit Moe’s Cantina in Chicago IL.  Moe’s Cantina is  fatastic restaurant famous for it’s fusion of Latin American and Brazilian cuisines.  My host and our guest is Tony DeSalvo, Vice President of day to day operation at  Moe’s Cantina, John Barleycorn and the Old Crow Smokehouse.

Today we talk about how to sell a fine dining experience and how it’s more that just great food, great service, cleanliness, or great hospitality. It’s actually all of these aspects working in harmony.

 

The Big Four

Tony believes a terrific dining experience is built upon:

  1. Incredible hospitality
  2. Amazing food and beverage
  3. Unwavering cleanliness and sanitation
  4. Superior speed of service

The Wait Staff and Sales

Tony believes the Wait Staff are the front line of the dining experience.  Great waitstaff demand:

  • Training
  • Role playing
  • Selling a specials
  • Giving people what they want

La Flaca Margarita

La Flaca at Moe's CantinaHe noted that many people want to be told what is great and told what to eat. They are visiting a restaurant for the first time they want to experience what makes it unique.

As an example, Tony did a great job selling me a La Flaca Margarita

A great server is able to sell without being pushy. Their primary focus is for you to have a great dining experience.

Key Takeaway

You have to engage with your customers

The Golden Rule

Do onto others as they would do onto you

The Platinum Rule (attributed to Tony Alessandra)

 

Do onto others as they would want you to do onto them.

 

Name on Social Media

Website  for the Restaurants

John Barleycorn

Moe’s Cantina

Old Crow Smokehouse

Facebook – Moe’s Cantina Facebook Page
LinkedIn – Tony DeSalvo

 

Twitter @tony_desalvo3

 

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